As time flies by, Blossom & Credit Law Firm (“Blossom & Credit”) welcomes its 20th anniversary in 2023. We appreciate your support and kindness for the Blossom & Credit brand!

In the 20 years of hardships and challenges, the Blossom & Credit people have kept moving ahead with practical and innovative measures in continuous pursuit of greater perfection to drive self-growth and value remodeling in the environment of changes. At this significant historical moment, Blossom & Credit endeavors to improve its brand image and brand influence to show its new development idea and core culture to the public by updating its brand.

The content of the brand refresh includes the brand logo and visual identity (VI) system, the dedicated mark for the 20th anniversary, the official website, the WeChat official account, etc. to present the cultural content, philosophy, and strategy of Blossom & Credit at a new development stage.

Waving the Flag While Pursuing Blossom with the Country

Release of the New Brand Logo and VI

The redesigned logo is the core for refreshing the brand of Blossom & Credit. Blossom & Credit’s new logo combines the cultural heritage of China with the element denoting the world; the clear color and pattern complement each other to create the visual impact matching with the brand connotation. The steady, dignified, generous yet concise design manifests the magnificent vision while presenting the taste and characteristics that integrate the tradition with internationalization.

The red color embodies Blossom & Credit’s vitality and enthusiasm, while the “red flag”, given its unique historical meaning in the Chinese culture, is the most typical cultural symbol reflecting the character “邦” (meaning the country in Chinese). The “flag” symbol not only reflects the “blossom of the country” - to fulfill the historical vision for the development of China, but also denotes the “blossom of the firm” - to develop into a benchmark and flagship in the industry. The flag shape creates the impression of a “stair”, implying that Blossom & Credit will go up upstairs step by step in the future.

In the 20 years, this law firm has developed from Bastion to Blossom & Credit and from a “protector” to a “flying flag” and “credit” - Blossom & Credit is shaping its culture connotation, which keeps its dedication to protecting the rights and interests of clients while reflecting the development strategy of upholding credit for the future.

The logo contains two overlapping letters from the abbreviation of Blossom & Credit, where “B” is located above “C”, indicating that we shall behave ourselves first before building trust from others in pursuit of long-lasting development, which also implies Blossom & Credit’s vision to become an outstanding one-stop provider of commercial legal services under the philosophy of “building a strong team and platform and building trust by keeping promises to create a sound development pattern in pursuit of blossom with the country and upholding credit for the future”.

Based on the new logo, Blossom & Credit releases the new brand VI system and derives the dedicated logo for the 20th anniversary. The new VI system contains different combinations of “standard colors”, “standard combination”, “printed characteristics”, and “supporting pattern”, covering many scenarios such as office systems, office supplies, public relations, and office environment, so as to improve the identification of the Blossom & Credit brand from all points of contact of the brand.

The dedicated mark of the 20th anniversary of Blossom & Credit is inspired by the flag element in the logo of Blossom & Credit. The anniversary mark, which is created based on the abstraction of the flying flag, combines the characteristic “心” meaning heart in Chinese with a flying ribbon, indicating that Blossom & Credit remains to its original heart in the 20 years to provide clients with professional and high-quality legal services.

Meanwhile, the gradual change from blue to red not only enriches the hierarchical effects but also denotes the historical background of Blossom & Credit transforming from “blue” to “red”, which embodies the continuous culture of Blossom & Credit.

Continuous and Innovative Efforts in Pursuit of the Great Career

Release of the New Official Website

The official website is both the first window for customers to get familiar with Blossom & Credit and an important vehicle for the law firm to build its brand image. To improve the comprehensive effects of presenting both the visual effects of the official website and the professional competence of the law firm, and to provide services more efficiently and engage in communication more conveniently, Blossom & Credit released its new official website.

The new official website, being designed in the modern style combining “conciseness with art” and supported by the red color in the brand of Blossom & Credit, visually highlights the core content, maintains the consistency of the brand taste, and improves the color identification of the brand.

The new official website focuses on user experience. Combining aesthetics with technologies, it is designed in a flat manner, with the home page and separate pages of various columns designed with a new structure to present the content with high-quality images, icons, and other elements. Technically, the website improves linkage and interaction among different content to create an energetic and outstanding official website.

Making Efforts for the Cloud while Upholding Credit for the Future

Release of the New WeChat Official Account

The WeChat official account is an important window for brand dissemination. During the brand refresh, Blossom & Credit upgraded the VI system of its WeChat official account “Blossom & Credit” based on its brand VI in consideration of its brand positioning and other factors. Blossom & Credit picked the core element and color from its brand and selected visual elements matching with the brand to design the cover picture, optimize the header and footer, and arrange the content presentation under the WeChat official account to improve the overall identification and brand differentiation of the official account, redesigned the system of content and columns to improve reading experience of users and create an outstanding, professional, and unique brand image.

One can see the big river running only when standing on top of a high mountain. Standing at the new historical starting point, Blossom & Credit will pass on the craftsman’s spirit of the past while forging ahead through challenges into the future with innovative efforts to create new achievements, hence becoming a leading brand in the industry of legal services in China.